Animal Care Centers of New York
To raise awareness about shelter pets and the Animal Care Centers of New York to create an integrated brand campaign highlighting the one-of-a-kind qualities and stories of animals who are as unique as their home city. Our “Boroughbred” companions feature mash-ups of NYC neighborhoods and breeds along with narratives belonging only to true New Yorkers.
Within one week of launch, all at-risk animals were adopted with ACC reaching a 93% adoption rate–99% during the campaign–making them the nation-wide leader in shelter adoptions.
