Accenture

I was brought in to pitch Accenture at TBWA Chiat/Day NY and did so a little reluctantly. It was a tough assignment with a lot of parameters but the challenge of trying to birth a global brand was the biggest I had attempted in my career and if I managed to come up with the right campaign my ideas would run across the globe. I oversaw every aspect of the brand - from TV production, outdoor installations, interactive installations, traditional print, airport poster, augmented reality, content, digital advertising and all the way to taxi-toppers.

We won awards, had work run in 35 countries in 14 languages and helped Accenture’s Senior Director of Global Imagine win Marketer of the Year.

Below is one of the TV commercials that ran on various business networks, as pre-roll, social and was displayed on the company website. They were also used across a wide array of devices for their Salesforce.

Because Accenture’s target is mainly C-Suite and their top level executives, we thought a heavy rotation of outdoor and digital would be the way to catch their attention and deliver some brand messaging. Below are afew of the 80+ posters/outdoor boards that ran across the globe.

We also took some non-traditional routes to hit our target. One was a series dedicated to business curated for travelers and available as interactive content during international flights. Here is one of the intros.

For Digital, we created both static and animated banners in all sizes and units, working across desk-top, tablet and mobile.

Ultimately our campaign ran in 14 languages and in over 35 countries as out-of-home, digital and social, print, spectaculars, newspaper, elevator interiors and even covering London Taxis. .