Skittles

Skittles has always been a brand that lives somewhere between reality and the imagination. For this campaign we were able to take that a step further and actually bring one of these characters to life.

We invented Steve, a guy stuck in a giant fist. But we didn’t just want to make a commercial, we wanted to make something even better. We wanted to give Steve a social media presence as if he was a real person. And things just took off from there.

With Facebook being the social vehicle, we posted new content every few days for fans to share and interact with. For a while Steve Williams became a real guy. As real as you can get if you’re stuck in a fist.